For example, a long rounded strip stretches to the right from “s,” which bends high, then goes down sharply and merges with the vertical stroke “t.” The main color is dark red the secondary color is white. The font still mimics handwriting, but it doesn’t look the same as before.Ĭhanged the shape of the letters (especially “P,” “r,” and “s”), as well as the connecting lines between characters.
It is now noticeably different from the first logo, although developers Juan Carlos Pagan and Michael Deal have tried to maintain a common stylistic focus. In 2011, the service revamped the lettering trademark. The designers tried to preserve the original style: they depicted a stylized letter “P” inside a red circle.
Around the same period, he introduced a new logo that is simpler and more businesslike than the previous one. 2011 – todayĪfter the launch of the iPhone app, Pinterest began to gain traction. The emblem looks presentable, but a little chaotic due to the mixture of several diverse elements. The base color is black, with the word having a ghostly light blue shadow and a wide white border with a gray outline. It imitates a handwritten inscription in calligraphic handwriting. The first version of the logo was created using the Bello Script font. She launched it in 2010 with headquarters in San Francisco, California. The founder of the platform is Ben Silbermann. It allows you to add images, post them on the so-called “board,” combine them into collections by topic or direction and share them with users. Pinterest is an American internet service with photo hosting and social networking functions. She has been seen, recognized, and discussed by millions of people around the world. This is how Pinterest emblem became famous. Success came to her already in 2011: the number of users began to grow exponentially. In terms of the number of unique visits, it was significantly inferior to competitive Instagram, and the difference was impressive. Designers have depicted the inscription “Pinterest” from an unusual perspective: fashionable and fresh, with a clear perspective on the youth audience.īut the online platform hasn’t developed as quickly as its creators wanted it to. Huge hopes were pinned on the logo as part of the brand’s visual identity. After all, the “green,” unknown service had to speak for itself. The project itself started a few months earlier, in December 2009.įrom the first days, the developers tried to make the corporate identity attractive to win visitors’ trust. As far as we know, Ben Silbermann personally invited the first five thousand users. The debut Pinterest emblem appeared in 2010 when an experimental version of the site was launched – at first closed, and then accessible only by invites.
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